BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20260416T143506Z
DTSTART:20260204T120000Z
DTEND:20260204T130000Z
SUMMARY:Working with the Science Media Centre to make evidence-based voic
 es count
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}b1hl-mkqtw8
 v6-djvbr7
DESCRIPTION:How scientists and engineers can shape the news\, tackle misi
 nformation and make evidence-based voices count in major public debates.
 \nA hybrid event hosted by the Dalton Nuclear Institute with the UoM Res
 earch Communications Network.\n\nWe were pleased to welcome Tom Sheldon\
 , Senior Press Manager at the Science Media Centre\, who will share a be
 hind-the-scenes look at how scientists and engineers can shape media cov
 erage\, counter misinformation\, and ensure evidence-based voices lead t
 he narrative during high-stakes public controversies.\n\nAbout the Scien
 ce Media Centre\n\nScience Media Centre (SMC) is an independent charity 
 that exists to prevent misinformation about science in the media. The SM
 C tries to ensure that science in the news is reported accurately and re
 sponsibly\, particularly when a story has the potential for controversy.
  They provide journalists with quotes from genuine experts to inform the
 ir stories every day\, and actively encourage scientists to speak out wh
 en stories break. They also run regular press briefings\, which allow sc
 ientists and engineers to set the news agenda on important subjects of p
 ublic interest.\n\nAlthough independent\, the SMC is unashamedly pro-sci
 ence and has no public ‘brand’ to promote. This gives them the freedom t
 o concentrate on what is important: keeping sound\, evidence-based scien
 ce at the top of the news agenda.\n\nTom’s talk focused on some key stor
 ies from the last few years where scientists have been essential to accu
 rate\, evidence-based reporting. He will use examples to illustrate the 
 work of the Science Media Centre and explain how scientists and engineer
 s can make a vital difference when they engage with journalists – and wh
 at happens when they don't.
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:Hybrid
END:VEVENT
END:VCALENDAR