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CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20261015T102441Z
DTSTART:20261021T130000Z
DTEND:20261021T143000Z
SUMMARY:CTIS Research Seminar - Reimagining Subtitling: A reception study
  of a new Enhanced Subtitling practice
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}sck-mv9dsdf
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DESCRIPTION:Over the past decade\, audiovisual content has expanded acros
 s multiple languages\, featuring more creative on-screen text. This shif
 t has increased the demand for faster subtitling and innovative techniqu
 es to handle less familiar contexts and more inventive text styles. Two 
 key issues should be noted: first\, exploratory research suggests that c
 urrent subtitling often faces challenges in ensuring accessibility in un
 familiar situations (Caffrey 2009\, Chiaro et al. 2008\, Ramos Pinto 202
 5)\, that viewers can process more on-screen text (Caffrey 2009\, Künzli
  & Ehrensberger-Dow 2011)\, and that alternative subtitling methods can 
 offer substantial benefits (Fox 2016\, Black 2020\, Leveridge et al. 202
 4). Second\, audiences are increasingly accustomed to alternative text f
 ormats and creating their own subtitles - such as on TikTok - which dive
 rge from traditional professional standards. \n\nThis evolving landscape
  presents both challenges and opportunities for reviewing and improving 
 current practices. In this presentation\, I will explore the concept of 
 subtitling and share findings from a reception study conducted in a natu
 ral cinema setting with 100 participants. The study tested the effects o
 f Standard versus Enhanced Subtitling\, showing that those exposed to en
 hanced subtitles exhibited higher comprehension\, greater engagement\, m
 ore enjoyment\, and a stronger willingness to watch similar content. The
  research emphasises the importance of transcending verbal translation w
 hen subtitling and highlights the cultural and economic value of effecti
 ve subtitling. It also demonstrates that training subtitlers in multimod
 al analysis can improve their skills and further differentiate them from
  AI.\n\nHybrid with the speaker on campus  \nhttps://tinyurl.com/CTIS-T1
 -26-Pinto \n\n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:4.38\, Simon Building\, Manchester
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