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PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20170512T114324Z
DTSTART:20170518T153000Z
DTEND:20170518T170000Z
SUMMARY:SEED Annual Lecture: Midi Rouge or Midi Vert?
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}a14-j2lrvzj
 j-p2esck
DESCRIPTION:The SEED annual lecture: Midi Rouge or Midi Vert? Organic Win
 e\, Metabolism\, and Social Reproduction in Languedoc-Roussillon\n\nPres
 ented by Professor Scott Prudham\, Department of Geography and Planning 
 and School of the Environment\, University of Toronto.\n\nFollowed by a 
 drinks reception (with wine)!\n\nEVERYONE WELCOME!\n\nPlease register fo
 r tickets: www.UoMSEED.eventbrite.co.uk\n\nAbstract:\nOver the last twen
 ty-five years\, organic wine has emerged from relative obscurity to comp
 rise an important and growing niche in the international wine market. Th
 e Languedoc-Roussillon region in southern France has been central in thi
 s emergence. The Languedoc (now part of the Occitanie region) has also b
 een one of the most important wine producing regions in France for decad
 es\, generating large volumes of wine while sustaining rural livelihoods
 . How do we understand\, situate and appraise the relatively rapid conve
 rsion to organic viticulture and viniculture in Languedoc in relation to
  longer term trends in the socio-ecology of wine production? Drawing on 
 mixed methods research – including collaborative event ethnography deplo
 yed at the Millésime Bio organic wine trade shows of 2016 and 2017 – and
  a neo-Polanyian perspective on market formation\, I emphasize the emerg
 ence of the organic wine sector as a contested and contradictory process
  embedded within historical-geographical trajectories of socio-ecologica
 l transformation. Specifically\, while attending to the importance of in
 stitutional actors\, I explore and explain systemic representations and 
 practices associated with organic wine\, emphasizing three inter-related
  themes. First\, I discuss the articulation of notions emphasizing the r
 epresentation and marketing of organic wine based on quality distinction
 s (as opposed to price\, efficiency\, ethical production standards\, etc
 .). Second\, I interrogate the deployment of the concept of “terroir” by
  trade show organizers and participants\, particularly its re-articulati
 on as a fetishistic and yet contradictory notion that attributes quality
  in the production of organic wine directly to “nature”. Third\, I discu
 ss the importance of narratives concerning family\, historical continuit
 y\, tradition\, and attachment to privately owned vineyard land as they 
 pertain to the role of small-scale independent petty commodity producers
 . The deployment of these narratives in relation to organic wine builds 
 on and yet obscures important longer term trends concerning the architec
 ture of socio-ecological reproduction for small-holders. I argue that th
 ese narratives comprise forms of “invented tradition”\, navigating a del
 icate balance between stasis and change. These observations in turn poin
 t to the need to situate the emergence of organic wine within an histori
 cal-geographical succession of socio-ecological (re)production regimes a
 nd agrarian questions in the wine sector of Languedoc.\n\n 
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:Lecture Theatre A\, University Place\, Manchester
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