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METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20161208T161128Z
DTSTART;VALUE=DATE:20170612
DTEND;VALUE=DATE:20170613
SUMMARY:Introduction to Experimental Design (introductory)
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}adj-ipz789o
 p-fi9imz
DESCRIPTION:This course is designed for those interested in the design\, 
 conduct\, and analysis of experiments in the social sciences. The course
  will examine how to design experiments\, carry them out\, and analyse t
 he experimental data. Positioned in the context of online market researc
 h\, the course will also cover the use of experiments in market research
 .\n\nWe will discuss various designs and their respective differences\, 
 advantages\, and disadvantages. In particular\, basic and factorial desi
 gns are discussed in greater detail. Basic experiments involve a manipul
 ation of one independent variable. Factorial designs involve a manipulat
 ion of two or more independent variables (factors). In factorial designs
  it is of particular interest to understand how combination (interaction
 ) of the two (or more) factors affects the outcome. Differences between 
 within (paired) and between-groups experiments are explained.\n\nThe cou
 rse includes a review of statistics background that is needed for conduc
 ting and analysing experiments. We will start with hypothesis testing an
 d discuss most commonly used techniques for analysing experimental data:
  t-test\, Analysis of Variance (ANOVA) and Analysis of Covariance (ANCOV
 A). SPSS software will be used to analyse the data. 
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:Humanities Bridgeford Street\, Manchester
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