BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20160223T104221Z
DTSTART:20160229T153000Z
DTEND:20160229T163000Z
SUMMARY:Reversing the international flow of innovation: the Chinese marke
 t as a  source of global innovation  
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}b1cf-ikza96
 pm-ehn71u
DESCRIPTION:Stepping aside from the International Product Life Cycle Theo
 ry (Vernon\, 1966) that considered advanced economies as the only loci o
 f innovation\,\n scholars are now looking at the growing role of emergin
 g economies as potential sources of global innovation. The seminar will 
 introduce the\n concept of reverse innovation (Immelt et al\, 2009\; Gov
 indarajan & Ramamurti\, 2011) in its common market-based definition and 
 will expand it \nby adding an R&D perspective\, highlighting the importa
 nce of where the innovation was ideated (R) and  developed (D) as determ
 inants for a \nreverse innovation. A new typology of reverse innovation 
 will then be described\, identifying multiple patterns of innovation whe
 re emerging \neconomies play an important role and framing the new conce
 pt within a global innovation setting.\n\nRecognizing China as one of th
 e most prominent emerging economies\, the seminar will look at how the C
 hinese market can influence the\n innovative activities of foreign MNCs 
 and become a source for global innovation. Four case studies of foreign 
 MNCs and R&D activities in China\n will be presented and analyzed. These
  confirm an evolutionary path of foreign R&D activities in China from an
  exploitative to an explorative\n nature\, although we move away from a 
 framework where host countries affect MNCs’ subsidiaries innovation acti
 vity based on their \ntechnological richness and diversity (Almeida & Ph
 ene\, 2004\; Frost\, 2001) stepping into a context where Chinese subsidi
 aries can be \nconsidered as interpreters of local market characteristic
 s\, whose inputs configure unique innovation sources. \nThe results show
  how the Chinese competitive context can trigger global innovation if st
 imuli are properly received at both local and \ncorporate levels. Finall
 y\, insights for future research agenda will be provided.\nDirections: \
 n\nDue to preparation work for the MBS redevelopment project\, access to
  the Harold Hankins building is no longer possible via the \nUniversity 
 Precinct Centre. Please use the main entrance of MBS West (Building Numb
 er 29 on the Campus Map) and take the\n lifts to the left of the main re
 ception desk to the 6th floor. Turn left (‘access to Harold Hankins’ is 
 signed) and go through the door \nat the end of the corridor and left th
 rough a second door into the stairwell. Go down a half flight of stairs 
 following the sign ‘access to \nHarold Hankins’ and through the door int
 o the Harold Hankins building and along the corridor until you get to th
 e main stairwell/lift lobby. \nTake the lift to the tenth floor then tur
 n right out of the lift.\n\nAlternatively\, if you are a member of the U
 niversity you can email john.ashton-2@manchester.ac.uk for access to Har
 old Hankins building \nfrom the door on Booth Street West.\n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:10.05\, Harold Hankins building\, Booth Street West\, Manchester
 \, M15 6PB
END:VEVENT
END:VCALENDAR