BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20150212T082139Z
DTSTART:20150325T130000Z
DTEND:20150325T140000Z
SUMMARY:What is..? using innovative approaches to explore and understand 
 professional identity
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}boq-i3fw0ag
 a-l9iy08
DESCRIPTION:All welcome. No booking required.\n\nPresented by Bec Elvey a
 nd Sharon Spooner. Bec will present methods used during her PhD research
  on professional identity in pharmacy\, which included a novel applicati
 on of the ‘persona technique’\; personas (fictional characters developed
  to represent certain types of person) were developed during a series of
  group interviews with pharmacists. The numerous personas created were s
 ummarised and condensed and a visual tool was constructed\, using pictur
 es to represent different types of pharmacist. The tool was used as a di
 scussion prompt in semi-structured interviews with a wider sample of pha
 rmacists\, other health professionals and service users\, to generate mu
 ltiple perspectives on pharmacists and ‘who they are’.  Sharon will expl
 ore the application of innovative approaches that can be used when analy
 sing exploratory data which is generally less focussed on a specific the
 me. In Sharon’s research\, initial analysis suggested that developed ide
 ntity may be an important factor behind activity in professional (or oth
 er) situations. Using examples\, she will indicate how this became evide
 nt and after secondary analysis formed a basis for better understanding 
 of the reactions and responses of doctors to changing climates in NHS wo
 rk. 
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:2.3\, Humanities Bridgeford Street\, Manchester
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