|Starts:||12 Nov 2015|
|Ends:||12 Nov 2015|
|What is it:||Course|
|Organiser:||School of Social Sciences|
|Who is it for:||University staff, Adults, Alumni, Current University students, General public|
Rubbish in, rubbish out – have you ever discovered too late that your survey questions did not deliver useful or useable data?
Through looking at a wide range of pitfalls, this course explores ways to assess the effectiveness of existing questionnaires as well as how to write successful new ones. It combines suggestions from the research literature on questionnaire design with a very practical approach. Common errors in the wording of individual questions are examined as well as how to combine individual questions into a meaningful questionnaire. Special features for interview versus self-completion surveys (postal and web) will be discussed as well as an introduction to methods to test survey questions.
This course is suitable for people new to questionnaire design as well as those who have experience in questionnaire design, but would like to brush up on the latest thinking.
It would be particularly appropriate for those who anticipate conducting a survey and who wish to learn about questionnaire design. The course stands alone, but is designed as a precursor to other courses in survey design, in particular, the courses on ‘Standardised Multi-Item Scale Development for Surveys’.
Together these courses provide an excellent basis for developing your expertise in survey methods.
Please note that the design of standardised multi-item scales based on psychometric principles will not be covered as this is handled in a separate course.
After this course, participants should:
•Have a greater awareness of the different aspects involved in writing good survey questions and questionnaires, taking into account the important differences between questionnaire design for interview surveys versus self-completion surveys
•Have the tools to critique existing surveys
•Have the knowledge to be able to write their own high quality questionnaires
Travel and Contact Information
Basement computer lab
Humanities Bridgeford Street