CPC&HSR Seminar – Dr Sarah Cotterill - Changing clinical behaviour with social norms
| Dates: | 25 May 2021 |
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| Times: | 13:00 - 14:00 |
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| What is it: | Seminar |
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| Organiser: | Faculty of Biology, Medicine and Health |
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| Who is it for: | University staff, Current University students |
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| Speaker: | Dr Sarah Cotterill |
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Join us at this seminar where Dr Sarah Cotterill, Senior Lecturer at the UoM, will present a talk titled 'Exposure to the views and behaviours of other health professionals: a systematic review of social norms interventions to change clinical behaviour'.
Summary
It is important to encourage health workers to perform clinical behaviours appropriately for efficient use of health service resources and improved patient health outcomes. Social norms interventions are approaches that are used by healthcare organisations with the aim of changing the future clinical behaviour of health workers, often as part of audit and feedback. We define a social norms intervention as one which seeks to change the clinical behaviour of a target health professional by exposing them to the values, beliefs, attitudes or behaviours of a reference group or person.
We completed a systematic review and meta-analysis of randomised controlled trials to summarise the effect of social norms interventions on a range of different health professional behaviours and patient outcomes. We examined the contexts, modes of delivery and behaviour change techniques to see where social norms interventions were most effective, using meta-analysis, meta-regression and network meta-analysis.
For Zoom details, please email: CPCHSR.seminar.series@manchester.ac.uk
Check out our Seminar Series timetable
Speaker
Dr Sarah Cotterill
Role: Senior Lecturer
Organisation: School of Health Sciences
Travel and Contact Information
