BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20220110T164805Z
DTSTART:20220324T170000Z
DTEND:20220324T180000Z
SUMMARY:Entrepreneurs@Manchester Series: Joseph Foster\, Founder of Reebo
 k
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}hxm-ky8x244
 k-tzxqux
DESCRIPTION:Entrepreneurs@Manchester invites the UK's leading entrepreneu
 rs to The University of Manchester to share their insights and talk cand
 idly about their highs\, lows\, and lessons learnt. These are real stori
 es from those who have done it - from initial concept through to enterpr
 ise.\n\nWe are very pleased to welcome Joseph William Foster\, Founder o
 f Reebok!\n\nJoseph William Foster (Joe Foster) was born in 1935 in Bolt
 on England with the same birthday 18 May\, as his grandfather\, also Jos
 eph William Foster who had died 18 months earlier. Joe’s grandfather was
  the founder of J W Foster & Sons (Athletic Shoes) Ltd and the inventor 
 of the Spiked Running Shoe and the Trainer (Sneaker).\n\nJoe and his lat
 e brother Jeff were born into the J W Foster & Sons family business\, bu
 t on their return after 2 years away from home on National Service\, the
 y asked questions. The year was 1955 and the brothers saw a business sti
 ll rooted in the 1930’s.\n\nTheir Father and Uncle were now operating th
 e business and very much like another Sports Shoe company\, spent more t
 ime feuding than collaborating. The result was that in 1958 Joe and Jeff
  left the Foster business to set up a new Sports Shoe company.\n\nThe br
 others founded Mercury Sports Footwear\, which after 18 months they chan
 ged its name to REEBOK. Joe had been advised to protect their company’s 
 name by registering it.\n\nBy 1965\, Joe was on his way to the NSGA (Nat
 ional Sporting Goods of America) Show in Chicago\, which was the start o
 f many Global adventures and experiences that after 15 years brought him
  together with Paul Fireman and later many Stars of film and television.
 \n\nAs the surviving Founder of Reebok\, Joe still welcomes the opportun
 ity to travel and recount those early stories from start-up to taking th
 e company to a $4 billion business\, overtaking Adidas and Nike to becom
 e the World’s No. 1 sports brand. Joe has written his book Shoemaker to 
 share his story and help inspire the next generation of budding entrepre
 neurs.\n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR