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METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20210601T133044Z
DTSTART:20210616T083000Z
DTEND:20210616T113000Z
SUMMARY: Market Research Training Session 2
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}i5f-kpe2inq
 j-2fxt1
DESCRIPTION:The second half day Market Research Training Session with Cat
 h Whitaker from Team Services. The aim of this course is to provide entr
 epreneurs with the skills needed to both prepare and analyse market data
  that accurately profiles the scale of a given business opportunity.\n\n
 Session 2: Wednesday 16th June 09:30 - 12:30\n\nMarket referencing\n\nMa
 rket profiles are essential\, but you also need to know whether or not t
 here is any market pull for a technology\; the only way to do that is to
  speak to key stakeholders (customers\, end users) in the market. This s
 ection talks about how to identity key contacts\, how to approach them a
 nd how to structure the telephone call or meeting to maximise the inform
 ation gathered.\n\nAn investor’s perspective\n\nMarket research is often
  presented to an investor as part of a data package. This section discus
 ses what they will want to see and how it should be organised.
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
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