Terraforming Tech City: place branding and spatial imaginaries in East London
|Starts:||13:00 25 Apr 2016|
|Ends:||14:00 25 Apr 2016|
|What is it:||Seminar|
|Organiser:||Manchester Institute of Innovation Research|
|Venue opening hours:||1-2pm (coffee from 12.30pm)|
|Who is it for:||University staff, Adults, Alumni, Current University students, General public|
This paper performs a mixed-methods analysis of place-branding strategies developed in the ‘Tech City’ cluster initiative in Inner East London, drawing on ethnographic material, semi-structured interviews and visual content.
Using Jessop’s concept of the spatial imaginary, we explore key foundational geographies, trace the emergence of the ‘Silicon Roundabout’ and Tech City concepts between 2008 and 2014,
then discuss Tech City’s governance and progress, highlighting both day-to-day challenges and more basic tensions.
We contrast this experience with that of ‘Here East’, a new regeneration space across the city in the Olympic Park.
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Please use the main entrance of MBS West (Building Number 29 on the Campus Map) and take the lifts to the left of the main reception desk to the 9th floor.
Turn left (‘access to Harold Hankins’ is signed) and go through the door at the end of the corridor and left through a second door into the stairwell.
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Take the stairs to the tenth floor then turn right to room 10.05.
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Role: Senior Birmingham Fellow
Organisation: University of Birmingham
Travel and Contact Information
Alumni club room, Ground Floor
Alliance Manchester Business School West
Booth Street West