BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20220908T114854Z
DTSTART:20220929T123000Z
DTEND:20220929T153000Z
SUMMARY:MEC Value Proposition Training
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}n6s-l7sy0hs
 8-351ihl
DESCRIPTION:Understanding the Value Proposition of your product is essent
 ial to make sure you are developing a product that is needed by the cust
 omer/end user and to convince your potential business development partne
 rs that the market opportunity is attractive and relevant.\n\nThe aim of
  this course is to provide you with the skills needed to identify and un
 derstand the key value proposition of the product you are using as the b
 asis for a new business.\n\nThe session will cover:\n\nSetting the scene
 - This section focuses on an introduction to the Value Proposition (VP) 
 canvas tool\, the underpinning principles and why it is essential to dri
 ll down into customer needs BEFORE you decide on the final product\;\n\n
 Team exercise- Using a very simple product as an example\, we will work 
 in teams to apply the VP model to potential markets and profile the pain
 s/gains that are important to the target customer groups\n\nTesting the 
 value proposition- This section discusses what to test\, how to do it\, 
 and what the outputs mean\n\nPutting words into action- Applying the VP 
 tools to your own business idea.
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR