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CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20190114T143918Z
DTSTART:20190122T180000Z
DTEND:20190122T190000Z
SUMMARY:Confucius Institute Talk: China's Changing Consumer Markets
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 t-64c8zz
DESCRIPTION:How fashion manufacturers and retailers react on an ageing so
 ciety in China\n\nAccessing the Chinese consumer involves understanding 
 the unique platforms and drivers of purchases. Over the next decade\, ap
 proximately two-thirds of all retail spending growth in the UK is predic
 ted to come from people aged over 55. At the same time\, ‘new older gene
 rations’ in China who are seen as open-minded and less traditional as we
 ll as more financially stable will substantially increase in the next de
 cade. Recently there has been a notable change in how the older populati
 on is considered in the traditionally youth-focused fashion industry\, a
 lthough many fashion companies and retailers are still uncertain about w
 hether their strategies fit. \n\nThis talk will provide a comprehensive 
 understanding of the fashion preferences and consumer behaviour in relat
 ion to the older Chinese consumer group. Come along to understand what t
 his could mean for you and your organization and how to tailor your busi
 ness strategies to embrace the huge potential market in China. \n\nMinzh
 i Zhang is a doctoral candidate researcher at The University of Manchest
 er with 10 years’ experience in the fashion industry (Adidas\, Louis Vui
 tton\, Burberry\, and China Textile News). \n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:Manchester Central Library\, St Peter's Square\, Manchester
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