Market Research Training Part 1
|Starts:||09:30 15 Nov 2021|
|Ends:||12:30 15 Nov 2021|
|What is it:||Webinar|
|Organiser:||Masood Entrepreneurship Centre|
|Who is it for:||University staff, Alumni, Current University students|
The aim of this course is to provide UoM entrepreneurs with the skills needed to both prepare and analyse market data that accurately profiles the scale of a given business opportunity.
Market Research Training Session 1
Setting the scene
A brief summary of the different contexts where entrepreneurs typically generate and use market research.
How to identify and rank applications for platform technologies
Some technologies do not have a clear application, or have so many it is hard to prioritise the important ones. This section focuses on ways to identify and screen applications for a technology.
The market research process
This section addresses how to generate good information when you don’t have funding for an external expert and how to identify the key information required to make the right decisions to patenting, licensing and spinouts.
Travel and Contact Information