Join us for an informal lunch event exploring inherited objects, consumer behaviour and sustainability.
Consumer research has drawn attention to life transitions as critical sites of consumption but has insufficiently explored bereavement, a universal life transition that can involve (un)wanted inheritance, initiating a potential cycle of retention, reimagining, or disposal.
Hear about recent research led by Professor Marylyn Carrigan which conceptualises inheritance as liminal, illuminates the inheritance consumption cycle, and demonstrates these are critical moments of transition, triggering emotions that may impact on the suspension or throughput of goods. The research also shows how the retention or divestment of inherited items can have implications for the increase or reduction of consumption.
Professor Marylyn Carrigan will be in conversation with Professor Sophie Woodward, (Morgan Centre for Research into Everyday Lives) whose research is centred on material culture, everyday life and consumption using a range of creative research methods.
The event will be chaired by Dr Claudia Henninger, Reader in Fashion Marketing Management and Research Lead for Creative Manchester’s research theme on ‘Creative Industries and Innovation’.
Dr Claudia Henninger is a Reader in Fashion Marketing Management and teaches in the Department of Materials relating to fashion marketing, online marketing, consumer behaviour, and sustainability. Her research interest is in sustainability, the circular economy, and more specifically collaborative consumption, in the context of the fashion industry. Her work has been published in the European Journal of Marketing, the Journal of Fashion Marketing & Management, and the International Journal of Management Review, and she has edited a variety of books on sustainable fashion, including “Sustainability in Fashion – A Cradle to Upcycle Approach”. Claudia is further the Chair of the Academy of Marketing’s SIG Sustainability.
Prof Marylyn Carrigan is Professor of Marketing and Sustainability in the Edinburgh Business School, Heriot Watt University. She is an internationally recognized expert in the field of ethical and sustainable consumption, studying sectors that include food and fisheries, waste, luxury and fashion. She has been funded by the ESRC, British Academy and Regional Studies Association, and published extensively in peer-reviewed academic journals. Her industry engagement includes serving as a member of the Standards Committee for the Responsible Jewellery Council, consulting for Fairtrade Gold, the British Jewellers Association and the Highlands and Islands Climate Change Community.
Prof Sophie Woodward is a Professor of Sociology at the University of Manchester and carries out research into fashion, clothing, the home, material culture and everyday consumption. She is the author of five books, including recently on Material Methods: Researching and thinking with things. She is the Co-Director for the Morgan Centre for research into everyday lives and Co-Investigator for the NCRM (National Centre for Research Methods) where she leads on Creative Methods.