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PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20181101T122113Z
DTSTART:20181107T130000Z
DTEND:20181107T143000Z
SUMMARY:Management and Marketing Research Seminar – Fashion Social Media
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}p1o-jnyk6u7
 z-xw47eb
DESCRIPTION:Our 2 presenters will be PhD students Xuefeng Huang\, who has
  recently submitted her thesis\, and Mohd Zaimuddin Mohd Zain\, who is a
 bout to submit. \n\nXuefeng’s topic is:\n\n'How social media marketing i
 nfluences customer engagement in dialogic co-creation activities from a 
 customer-dominant perspective: A study of Chinese female fast fashion sh
 oppers'. \nThis study applies Customer-Dominant Logic to investigate you
 ng Chinese female customers' online social behaviours on a Chinese socia
 l networking site and uses mixed methods \n(netnography and survey) find
  out how customers create value through content-generation and dialogic 
 co-creation.\n\nMohd’s topic is:\n\n‘The influence of fashion bloggers o
 n Generation Y Malay females’ fashion consumption’. \nThis study takes a
  qualitative approach of netnography and consumer interviews to investig
 ate how Malay female Generation Y fashion consumers are influenced by fa
 shion bloggers to balance \nfashion trends\, religious values and cultur
 al context when shopping for fashion in Malaysia. It explores the role o
 f the Muslim female in an emergent fashion market\, and analyses the dis
 tinctive \ncharacteristics of Malay fashion bloggers as opinion leaders 
 in the fashion/faith landscape.\n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:B46\, Sackville Street Building\, Manchester
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