BEGIN:VCALENDAR PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3- M3//EN VERSION:2.0 CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT DTSTAMP:20250512T085917Z DTSTART:20250522T120000Z DTEND:20250522T163000Z SUMMARY:CreaTech Innovation Showcase 2025 UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}p1zv-m8x5ld 9j-giiimy DESCRIPTION:Join us for an afternoon discovering business and research ap plications of CreaTech with panel talks\, lightning pitches and product demos!\n\nCreaTech\, as described by the Creative Industries Council (CI C)\, "is where creativity meets technology. It brings together creative skills and emerging technologies to create new ways of engaging audience s and to inspire business growth and investment."\n\nOn 22nd May in the inspiring spaces of No.1 Circle Square\, Oxford Road\, Creative Manchest er are delighted to host our next CreaTech Innovation Showcase. Our Crea Tech Innovation Showcases are the conclusion to our Innovation Labs\, wh ich we hold with the The University of Manchester's Business Engagement team every year\, and offer the opportunity to celebrate and spread the word about projects that were funded. The Showcase will take the shape o f a half-day event featuring lightning talks from our recently graduated CreaTech Innovation Lab cohort\, panel events with speakers from indust ry and academia and demos of the research projects.\n\nWho is this event for?\nThe CreaTech Innovation Showcase is aimed at a diverse audience\, including creative professionals\, tech enthusiasts\, industry experts\ , researchers\, business leaders\, and the general public. We want to br ing together individuals interested in the intersection of creativity an d technology\, offering opportunities to learn\, network\, and explore i nnovative CreaTech projects.\n\nAccessibility\nWe want to make the event a positive experience for all participants. If you have particular acce ss needs\, please let us know in advance by providing details of any acc essibility needs when registering for your ticket or by emailing us at c reative@manchester.ac.uk.\n\nAbout Creative Manchester\nCreative Manches ter is an interdisciplinary research platform based at The University of Manchester. The platform champions research in creativity and creative practice\, bringing together research communities with external stakehol ders to explore new research areas and address strategic opportunities.\ n\nAbout the projects\nManchester Camerata Audience Data Pilot – Consume r Profiling\n\nA recent research project explored the characteristics of Manchester Camerata’s audience\, providing valuable insights into both online and in-person attendees.\n\nAbout the project team\nDr Abbie Ives on is a Lecturer (Assistant Professor) in Marketing at The University of Manchester\, specializing in consumer behavior and digital marketing. S he holds a BA in Linguistics and Phonetics\, an MA in Advertising and Ma rketing\, and a PhD in Marketing from the University of Leeds. Her resea rch has been published in top-tier journals such as the Journal of Busin ess Research\, Psychology & Marketing\, and the European Journal of Mark eting.\n\nDr Courtney Chrimes is a Lecturer and Researcher in Digital Fa shion Marketing at The University of Manchester. She completed her EPSRC DTA-funded PhD in Materials at The University of Manchester in January 2021. Her research explores the role of digital innovation in driving su stainable production and consumption within the fashion industry\, align ing with the United Nations Sustainable Development Goals (SDGs) 9 and 1 1.\n\nSeb Mariner is Head of Communications and Marketing at Manchester Camerata\, he does not come from a classical music background but loves the artform dearly. Before that\, worked for internet radio NTS setting up their Manchester office and programming events for cultural instituti ons around the North West\, including Yorkshire Sculpture International\ , Tate Liverpool\, The Whitworth and more. A huge advocate of anything l eft of centre\, Seb loves to challenge the status quo taking inspiration from all areas and applying them to the classical artform.\n\nFactory I nternational: Building Accountable Narratives\n\nThe "Building Accountab le Narratives" project introduced a comprehensive suite of socio-economi c impact indicators designed to evaluate the cultural\, economic\, and s ocial outcomes of cultural venues and events. The research addresses how arts organisations can develop more strategic\, holistic approaches to data that better measure their impact across dimensions such as audience diversity\, local economic contribution\, community engagement and arti stic innovation.\n\nAbout the project team\n\nDr Leandro Valiati is a di stinguished global leader in creative and cultural industries\, academic research and evidence for policy. Currently based at The University of Manchester\, he is shaping the next generation of policy and industry le aders in this critical sector. Leandro held academic appointments and le d collaborative projects at prestigious institutions worldwide: UFRGS (B razil)\, University of Valencia (Spain)\, Queen Mary University of Londo n (UK)\, and Labex-ICCA at Université Sorbonne Paris Nord (France). in 2 024 he published "The Political Economy of the Creative and Cultural Ind ustries" (Routledge\, 2024)\, laying the foundations to rethink policy a nd academic approaches to multidimensional development based on CCIs in the 21st century.\n\nSineco: The Audio Innovator\n\nThe project team dev eloped a low-level generative AI system\, capable of creating music fine ly tuned to a specific genre. They blended cutting-edge algorithms with creative innovation to craft a tool that generates unique\, genre-specif ic soundscapes.\n\nAbout the project team\n\nBen Etches is a music indus try innovator with 5+ years of experience producing for Universal-signed artists and writing songs with BMG\, amassing over 30 million streams. Now\, Ben is now building Sineco\, a groundbreaking platform revolutioni zing music creation and licensing for brands and creators worldwide.\n\n Chenghua Lin is Professor of Natural Language Processing in the Departme nt of Computer Science\, The University of Manchester. His research inte rests lie in the integration of machine learning and NLP for language ge neration and understanding\, as well as representation learning and gene ration for music. He has received several prizes and awards for his rese arch\, including a CIKM Test-of-Time Award and an INLG Best Paper Runner -up Award. He is the Chair of the ACL SIGGEN Board\, a Member of the IEE E Speech and Language Processing Technical Committee\, and a founding Ad visor of the Multimodal Art Projection community. STATUS:TENTATIVE TRANSP:TRANSPARENT CLASS:PUBLIC LOCATION:No 1 Circle Square\, Symphony Park #1\, Manchester\, M1 7FS END:VEVENT END:VCALENDAR