Social Statistics Seminar Series: Seminar 1 - Michael Schober on "Exploring New Ways of Using Twitter Content to Augment Survey Data"
|Dates:||11 October 2022|
|Times:||16:00 - 17:00|
|What is it:||Seminar|
|Organiser:||School of Social Sciences|
|Who is it for:||University staff, External researchers, Current University students|
Abstract: How and in what ways can social media data best be used to connect with and enhance knowledge gained from traditional surveys? This talk presents progress on a study that takes the metaphor of social media postings as a kind of (very large) focus group from which insights like those from focus groups can be mined. The project involves exploring the techniques of natural language processing for modelling content clusters in large Twitter data sets, new tests of when and how findings from social media analyses do and don't align with findings from representative sample surveys, and steps towards developing a new "Tweet browser" interface that will allow analysts to explore large Twitter data sets in targeted ways.
Role: Professor of Psychology
Organisation: The New School for Social Research in New York City
Biography: Michael Schober is Professor of Psychology and Senior Vice Provost for Faculty Affairs at The New School in New York City. His academic training was in Cognitive Science at Brown University and in Psychology (with a focus on psycholinguistics and dialogue) at Stanford University. His research focuses on shared understanding—and misunderstanding—in survey interviews and self-administered surveys, collaborative music-making, and everyday conversation, and how new communication technologies (for example, social media posts) are affecting interaction dynamics and research conclusions based on data collected in new modes. His research has been supported by funding from the US National Science Foundation, the US Census Bureau, and the UK National Centre for Research Methods. He was a co-recipient of the AAPOR Warren J. Mitofsky Innovators Award, and co-editor of the 2021 Public Opinion Quarterly special issue “New Data in Social and Behavioral Research.
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