BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20220224T174421Z
DTSTART:20220323T093000Z
DTEND:20220323T123000Z
SUMMARY:MEC Value Proposition Training
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}r1bg-l019pq
 62-xgsq1z
DESCRIPTION:Understanding the Value Proposition of your product is essent
 ial to make sure you are developing a product that is needed by your cus
 tomer and that the market opportunity is attractive and relevant.\n\nThe
  aim of this course is to provide entrepreneurs with the skills needed t
 o identify and understand the key value proposition of the product/servi
 ce they are exploring as a business opportunity.\n\nThe session focuses 
 on the following:\n\n1: An introduction to the VP concept.\n\nAn introdu
 ction to the VP canvas tool\, the underpinning principles and why it is 
 essential to drill down into customer needs BEFORE you decide on the fin
 al product. We will discuss some famous examples of companies who did no
 t appreciate their VP\, and the subsequent mistakes they made because th
 ey did not fully understand their customer’s needs.\n\n2: Team exercise\
 n\nUsing a very simple product as an example\, we will work in teams to 
 apply the VP model to potential markets and profile the pains/gains that
  are important to the target customer groups. The aim of the exercise is
  to help you change the way you think about your product and become more
  creative in how you approach the VP.\n\n3: Testing the value propositio
 n\n\nDesk research is a great start\, but at some point you have to reac
 h out to the customer and ask for their opinion about your products and 
 understand how they meet customer needs. This section discusses what to 
 test\, how to do it\, and what the outputs mean.\n\n4: Putting words int
 o action\n\nDuring the final session of the morning you will apply the V
 P tools to your own business idea and have the opportunity to discuss th
 is with your team from the earlier exercise.\n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
END:VEVENT
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