BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20210601T131504Z
DTSTART:20210615T083000Z
DTEND:20210615T113000Z
SUMMARY:Market Research Training Session 1
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}s5e-kpe2ce6
 3-trfmer
DESCRIPTION:Accurate market research is need for two key reasons\, firstl
 y to inform the business model and route to market\, secondly to convinc
 e potential investors and other partners that the market opportunity is 
 attractive and relevant.\n\nJoin MEC for two half day Market Research Tr
 aining Sessions with Cath Whitaker from Team Services.\n\nThe aim of thi
 s course is to provide entrepreneurs with the skills needed to both prep
 are and analyse market data that accurately profiles the scale of a give
 n business opportunity.\n\nSession 1: Tuesday 15th June 09:30 - 12:30\n\
 nSetting the scene\n\nA brief summary of the different contexts where en
 trepreneurs typically generate and use market research.\n\nHow to identi
 fy and rank applications for platform technologies\n\nSome technologies 
 do not have a clear application\, or have so many it is hard to prioriti
 se the important ones. This section focuses on ways to identify and scre
 en applications for a technology.\n\nThe market research process\n\nThis
  section addresses how to generate good information when you don’t have 
 funding for an external expert and how to identify the key information r
 equired to make the right decisions to patenting\, licensing and spinout
 s.\n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR