BEGIN:VCALENDAR
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 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20190211T120746Z
DTSTART:20190306T120000Z
DTEND:20190306T140000Z
SUMMARY:Nation Branding in Taiwan - A Grassroots Perspective by Dr Adina 
 Zemanek 
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}svp-jrul6on
 b-sum3nt
DESCRIPTION:My presentation will start from discussing nation branding pr
 ojects coordinated by the R.O.C. Tourism Bureau against the larger backg
 round of changes in cultural policies since the 1990s\, and shows how th
 ese changes have resulted in a branding message with insufficient cohere
 nce\, which fails to pinpoint Taiwan’s specificity. Subsequently\, it mo
 ves towards a sphere seldom addressed in critical studies of nation bran
 ding – that of grassroots actors and their own branding efforts. I will 
 explore their motivation for defining and promoting Taiwan\, the degree 
 of their involvement in official projects\, their relationship to state 
 policies\, institutions and initiatives\, and the strategies they employ
  in articulating Taiwaneseness for both an international and a local aud
 ience. I will argue that despite quite radical turns in official stances
  on national culture and identity\, maintained support for the creative 
 and cultural industries and various other factors created a favourable e
 nvironment for the emergence of grassroots agents who take upon themselv
 es the task of promoting Taiwan and do so in a coherent manner\, albeit 
 independently from each other. I will also show how they work both outsi
 de and alongside official lines and share certain goals and features wit
 h social movements and activism. Discourse analysis of branding initiati
 ves (logos\, posters\, promotional clips\, and tourist souvenirs) will b
 e combined with interviews with private tourist souvenir designers and c
 ompany owners.\n\n\nDr Adina Zemanek is Lecturer in Asia Pacific Studies
  at the University of Central Lancashire. She graduated in sinology at t
 he University of Bucharest and obtained her PhD degree in cultural anthr
 opology at the Jagiellonian University in Krakow. Her research focuses m
 ainly on texts of popular culture\, approached within the framework of d
 iscourse analysis\, with a recent shift towards the producers of these t
 exts (authors and publishers). Her research to date includes studies on 
 the image of women in mainland Chinese fashion magazines and TV series\,
  and the construction of Taiwaneseness in tourist souvenirs\, comic book
 s and films.
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:2.217\, University Place\, Manchester
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