Mitchell centre Seminar Series
| Dates: | 19 October 2016 |
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| Times: | 16:00 - 16:00 |
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| What is it: | Seminar |
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| Organiser: | School of Social Sciences |
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Jennifer Badham
Centre for Public Health
Queen’s University Belfast
Simulating network intervention strategies: Implications for adoption of behaviour
Network interventions involve purposeful efforts to use social network data to help generate social in?uence, accelerate behaviour change, and/or achieve desirable outcomes among individuals, communities, organisations, or populations. A recent review (Valente, 2012) identi?ed four broad approaches to using networks within public health interventions, such as identifying individuals to act as behaviour change agents based on their network properties, or using an existing network to disseminate information. We have operationalised 15 such interventions and simulated behaviour change with two idealised mechanisms. Preliminary results show that interventions that recruit central individuals in the network generally result in faster adoption or a larger proportion of the network adopting the behaviour. However, anomalies occur for some networks and some sets of simulations, indicating that the best intervention choice is context dependent.
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4.8
Roscoe Building
Manchester
