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PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20220303T145016Z
DTSTART:20220328T083000Z
DTEND:20220404T113000Z
SUMMARY:MEC Market Research Training Sessions Part 1 & 2
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}u1bo-l01bt7
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DESCRIPTION:The aim of this course is to provide entrepreneurs with the s
 kills needed to both prepare and analyse market data that accurately pro
 files the scale of a given business opportunity.\n\nThis one day course 
 will run across two half day sessions on:\nPart 1: Monday 28th March 09:
 30 - 12:30\nPart 2: Monday 4th April 09:30 - 12:30\n\n\nPart 1:  Monday 
 28th March 09:30 - 12:30\n* Setting the scene\nA brief summary of the di
 fferent contexts where entrepreneurs typically generate and use market r
 esearch.\n* How to identify and rank applications for platform technolog
 ies\nSome technologies do not have a clear application\, or have so many
  it is hard to prioritise the important ones. This section focuses on wa
 ys to identify and screen applications for a technology.\n* The market r
 esearch process\nThis section addresses how to generate good information
  when you don’t have funding for an external expert and how to identify 
 the key information required to make the right decisions to patenting\, 
 licensing and spinouts.\n\nPart 2:  Monday 4th April 09:30 - 12:30\n* Ma
 rket referencing\nMarket profiles are essential\, but you also need to k
 now whether or not there is any market pull for a technology\; the only 
 way to do that is to speak to key stakeholders (customers\, end users) i
 n the market. This section talks about how to identity key contacts\, ho
 w to approach them and how to structure the telephone call or meeting to
  maximise the information gathered.\n* An investor’s perspective\nMarket
  research is often presented to an investor as part of a data package. T
 his section discusses what they will want to see and how it should be or
 ganised.
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
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