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SHORT COURSES: Design of experiments and analysing experimental data

Dates:17 June 2019
Times:All day
What is it:Course
Organiser:Cathie Marsh Institute for Social Research
How much:£195 / £140 for those from educational, government and charitable institutions
Who is it for:University staff, Adults, Alumni, Current University students, General public
Speaker:Marzena Nieroda
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  • Design of experiments and analysing experimental data

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  • In category "Course"
  • In group "(CMIst) Affiliated event"
  • In group "(SOSS) Public events"
  • By Cathie Marsh Institute for Social Research

This course is designed for those interested in the design, conduct, and analysis of experiments in the social sciences. The course will examine how to design experiments, carry them out, and analyse the experimental data. Positioned in the context of online market research, the course will also cover the use of experiments in market research.

We will discuss various designs and their respective differences, advantages, and disadvantages. In particular, basic and factorial designs are discussed in greater detail. Basic experiments involve a manipulation of one independent variable. Factorial designs involve a manipulation of two or more independent variables (factors). In factorial designs, it is of particular interest to understand how combination (interaction) of the two (or more) factors affects the outcome. Differences between within (paired) and between-groups experiments are explained.

The course includes a review of statistics background that is needed for conducting and analysing experiments. We will start with hypothesis testing and discuss most commonly used techniques for analysing experimental data: t-test, Analysis of Variance (ANOVA) and Analysis of Covariance (ANCOVA). SPSS software will be used to analyse the data.

Price: £195

Concessions: £140 for those from educational, government and charitable institutions

Speaker

Marzena Nieroda

Organisation: University of Manchester

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Basement Lab
Humanities Bridgeford Street
Manchester

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CMI Short Courses

0161 275 1980

cmi-shortcourses@manchester.ac.uk

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