CTIS Research Seminars 2020-2021 | Media Accessibility: New environments, New Hybrid Audiovisual Modalities by Anna Matamala (Universitat Autònoma de Barcelona)
| Dates: | 19 November 2020 |
|---|
| Times: | 13:00 - 14:30 |
|---|
| What is it: | Seminar |
|---|
| Organiser: | School of Arts, Languages and Cultures |
|---|
| Who is it for: | University staff, External researchers, Current University students, General public |
|---|
| Speaker: | Anna Matamala |
|---|
|
|
Media Accessibility: New environments, New Hybrid Audiovisual Modalities
This session will consist of two parts, both of which aim to illustrate how integrating knowledge from other fields can yield new perspectives in audiovisual translation. In the first part, I will refer to EASIT, an Erasmus+ project that merges the concepts of easy language and audiovisual translation in order to research whether new “hybrid” transfer modes such as “easy audio description” or “easy subtitles” can be produced. I will explain the work done so far in the project, which includes a survey and a series of focus groups and interviews, and I will discuss the challenges and opportunities that the concept of “easy audiovisual transfer modes” opens. In the second part of my presentation, I will focus on the RAD project as a way to show the wide array of unexplored topics that surround audio description. More specifically, I will focus on how prosodic analysis can be integrated in audio description research. The rationale behind my presentation is that we need to move beyond traditional grounds and explore new territories to better understand current practices and propose innovative proposals that cater for diverse user needs.
Anna Matamala, BA in Translation and PhD in Applied Linguistics, is Associate Professor at Universitat Autònoma de Barcelona (Barcelona). She currently leads TransMedia Catalonia, a research group focusing on media accessibility. Anna Matamala is the principal investigator of the European project EASIT, on easy-to-understand language, and co-leader of RAD. She has participated in and led projects on audiovisual translation and media accessibility, and has taken an active role in the organisation of scientific events. She is currently involved in standardisation work at ISO.
Registration Link: https://zoom.us/meeting/register/tJEqf-Cppz4sHd3C7UVPH-8a0LAmtNPeMrdK
Speaker
Anna Matamala
Organisation: Universitat Autònoma de Barcelona
Biography: Anna Matamala, BA in Translation and PhD in Applied Linguistics, is Associate Professor at Universitat Autònoma de Barcelona (Barcelona). She currently leads TransMedia Catalonia, a research group focusing on media accessibility. Anna Matamala is the principal investigator of the European project EASIT, on easy-to-understand language, and co-leader of RAD. She has participated in and led projects on audiovisual translation and media accessibility, and has taken an active role in the organisation of scientific events. She is currently involved in standardisation work at ISO.
Travel and Contact Information
