Afternoon Seminars@CMIST - Mark Shephard - Social media and the independence referendum
|Dates:||21 April 2015|
|Times:||16:00 - 17:15|
|What is it:||Seminar|
|Organiser:||School of Social Sciences|
|Who is it for:||Current University students, University staff|
In this Afternoon Seminars@CMIST event, Mark Shephard from the University of Strathclyde will deliver a talk entitled 'Social media and the independence referendum'.
Using content analysis and experimental methods, I explore how bad it got online during the Scottish Independence Referendum (Twitter versus Have Your Say) as well as the impact of negative social media on voting preferences. I also look at social media patterns of support in the run up to the vote as an early warning of public opinion shifts.
No need to register; all welcome!
Role: Senior Lecturer
Organisation: University of Strathclyde
Travel and Contact Information
Humanities Bridgeford Street