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Designing Surveys for the Mobile Web

Dates:10 February 2016
Times:10:00 - 16:00
What is it:Workshop
Organiser:Cathie Marsh Institute for Social Research
How much:£30/£60/£220
Who is it for:University staff, Adults, Current University students, General public
Speaker:Dr Mick P. Couper
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  • In category "Workshop"
  • By Cathie Marsh Institute for Social Research

Mobile devices (smartphones and tablets) are increasingly being used by respondents to complete Web surveys. This presents a number of design challenges for survey researchers. Smartphones also offer a number of added possibilities for survey designers, such as the use of GPS to track movement, apps to trigger measurement at set times (ecological momentary assessment), the possibility of capturing images, and other features. This course will focus on the design implications of the rise of mobile device use. The research evidence will be reviewed, and the various options for accommodating mobile Web users will be discussed. The challenges of using the enhanced features of mobile phones for general population surveys will also be reviewed. The course is focused on situations where respondents are using their own devices, i.e., the designer has little control over the device used. The course is not focused on apps or data collection among small groups of volunteers.

Price: £30/£60/£220

Speaker

Dr Mick P. Couper

Travel and Contact Information

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Basement Lab
Humanities Bridgeford Street
Manchester

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Claire Spencer

0161 275 1980

claire.spencer@manchester.ac.uk

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