BEGIN:VCALENDAR
PRODID:-//Columba Systems Ltd//NONSGML CPNG/SpringViewer/ICal Output/3.3-
 M3//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20250123T103603Z
DTSTART:20250211T110000Z
DTEND:20250211T120000Z
SUMMARY:Seminar- Understanding Users for Product Development 
UID:{http://www.columbasystems.com/customers/uom/gpp/eventid/}y1ca-m5qu1k
 gs-b6shsb
DESCRIPTION:- Could you better assess the needs and desires of the very p
 eople your innovations are meant to serve?\n- How can rigorous academic 
 research translate into impactful and usable solutions if the voices of 
 potential users are not integrated throughout the development process?\n
 - Are you confident that your research fully considers the user experien
 ce and addresses genuine user needs\, or are there opportunities to stre
 ngthen your innovation with a more user-centered approach?\n\n\nIf you w
 ant to find out more\, then join us in-person on <b>Tuesday 11th Februar
 y 2025\, at 11am-12pm in Emmeline Suite Open\, Christabel Pankhurst Buil
 ding\,</b> where we will be joined by user engagement expert Matt Langfo
 rd from People Planet Product who will share invaluable information on t
 he importance of understanding users.\n\n<b>Overview:</b> This seminar w
 ill provide an introduction to the importance of understanding users thr
 oughout the product development process. We will explore the importance 
 of grounding product development projects in user research\, and how ins
 ights gathered can be used to create a strong foundation for future tech
 nical development. We will explore some tools and techniques that can be
  readily harnessed by early-stage innovators and researchers to prepare 
 for technical development and commercialisation.\n\n<b>Speaker Backgroun
 d:</b> Matt Langford is a product designer and runs People Planet Produc
 t - a (physical) product development consultancy\, specialising in early
 -stage research and strategy. He has worked across consumer and medical 
 product sectors and has experience engaging with users and using these i
 nsights to guide subsequent product development activities.\n\n<b>Chair:
 <b> Dr Claudia Lindner is a Senior Research Fellow and Sir Henry Dale Fe
 llow in Translational Medical Imaging at The University of Manchester. I
 n her research\, Claudia develops automatic systems for analysing struct
 ures in medical images. She has published over 50 peer-reviewed papers\,
  and is dedicated to impactful research\, actively advancing her work to
 wards real-world solutions. In her role as the Translation Lead for the 
 Christabel Pankhurst Institute\, she directs her efforts towards facilit
 ating the translation of research findings into benefits for society.\n\
 nPlease [https://www.eventbrite.co.uk/e/seminar-understanding-users-for-
 product-development-in-person-tickets-1144149033559?aff=oddtdtcreator&_g
 l=1%2Ae4rcrd%2A_up%2AMQ..%2A_ga%2ANzYwOTAwMzk4LjE3MzY0MzM5Njk.%2A_ga_TQV
 ES5V6SH%2AMTczNjQzMzk2OS4xLjAuMTczNjQzMzk2OS4wLjAuMA/ register via event
 brite]
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:Emmeline Suite Open\, Christabel Pankhurst Building\, Dover Stre
 et  \, Manchester\, M13 9PS
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