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CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20230426T121451Z
DTSTART:20230510T123000Z
DTEND:20230510T133000Z
SUMMARY:MIOIR Seminar Series - Branding innovation: place branding throug
 h leveraging innovation discourses in the case of Alfred Noel's Karlskog
 a
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DESCRIPTION:Join us for the Manchester Institute of Innovation Research S
 eminar Series 22/23 with Dr Rhiannon Pugh\, Senior Lecturer in Innovatio
 n studies at CIRCLE Lund University.\n\nRegister to attend via Eventbrit
 e: https://www.eventbrite.co.uk/e/manchester-institute-of-innovation-res
 earch-dr-rhiannon-pugh-tickets-602368830387\n\nBranding innovation: plac
 e branding through leveraging innovation discourses in the case of Alfre
 d Noel's Karlskoga\n\nAbstract:\n\nWe consider a place branding effort i
 mplemented as part of a wider strategy for regional development in “Alfr
 ed Nobel’s Karlskoga”\, a small Swedish city. The municipality has place
 d its most famous former resident\, Nobel\, and his innovations\, at the
  heart of its economic development strategy with a three pronged target 
 of attracting tourists\, business\, and residents to the town through al
 igning city branding efforts with significant new infrastructural develo
 pments. We present an in-depth qualitative case study which unpacks this
  unique place branding effort: we examine the tensions and complexities 
 surrounding this process\, and fill an existing research gap around inno
 vation-based place-branding.\n__\n\nSpeaker Bio:\n\nRhiannon Pugh is a S
 enior Lecturer in Innovation studies at CIRCLE Lund University. Rhiannon
  is currently working on a three year project funded by the research age
 ncy FORMAS studying innovation policy in the periphery. This project aim
 s to explore the barriers and opportunities to enhance sustainable and i
 nclusive economic development through innovation in peripheral areas\, a
 nd also to enhance our understanding of such regions within economic geo
 graphy. \n\n__\n\nThe Manchester Institute of Innovation Research runs a
  series of regular seminars given by visiting speakers to Manchester. Th
 ese seminars are open to anybody who is interested in science\, technolo
 gy and innovation policy and management.\n\n
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:Zoom (Register via Eventbrite)
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