Fabiola Creed - ‘The Body Programme for the Positive Woman’: Sunbed Consumers and Affluence (Liverpool, 1978-1980)'
|Starts:||13:00 12 Mar 2019|
|Ends:||14:00 12 Mar 2019|
|What is it:||Seminar|
|Organiser:||Faculty of Biology, Medicine and Health|
|Who is it for:||University staff, Adults, Current University students|
As individuals in the twenty-first century, we often assume that current stereotypes of the sunbed user (i.e., working class young women and homosexual men) match the same demographics of users from the birth of the industry. These preconceptions are not substantiated by the historical evidence. Using a local sunbed salon from Liverpool as a case study, this paper challenges this traditional assumption by demonstrating that the original sunbed users were affluent clientele. Moreover, from the late 1970s to 1980, the businesses that could afford professional sunbeds were well-established beauty and health salons. The owners of these salons provided sunbeds as a ‘revolutionary’ new technology, aiming to both inspire and support the aspirations of women.
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