Digital Trust and Security - Guest Lecture Series - Adam Joinson
|Starts:||12:00 3 Apr 2019|
|Ends:||13:00 3 Apr 2019|
|What is it:||Seminar|
|Who is it for:||University staff, Current University students|
|Speaker:||Prof. Adam Joinson|
What do digital footprints reveal about people (and why we should care)?
To what extent does our online activity reveal who we are? Recent research has demonstrated that the digital traces left by individuals as they browse and interact with others online may reveal who they are and what their interests may be. In this presentation, I will first share the results of three reviews and meta-analyses of the evidence that digital footprints can be used to predict individual characteristics. Using language matching as a case study, I will then demonstrate how subtle changes can predict social roles and personality. Finally, I will discuss evidence that this knowledge can be used to influence decision making, and implications for digital security, trust, and privacy.
Prof. Adam Joinson
Organisation: University of Bath
Biography: Prof. Adam Joinson conducts inter-disciplinary research on the interaction between human behaviour and technology, with specific foci on issues of how the design of systems influences behaviour ranging from privacy and self-disclosure, cyber-security, social relations and patterns of influence. He is a programme lead for the national Centre for Research and Evidence on Security Threats, as well as currently running funded projects on individual susceptibility to malevolent influence techniques (e.g. scams, phishing), communication accommodation, and behaviour change and technology.
Travel and Contact Information
Crawford House_TH 2
University of Manchester