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BEGIN:VEVENT
DTSTAMP:20230330T143536Z
DTSTART:20230510T123000Z
DTEND:20230510T133000Z
SUMMARY:MIOIR Seminar Series - Branding innovation: place branding throug
 h leveraging innovation discourses in the case of Alfred Noel's Karlskog
 a
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DESCRIPTION:Join us for the Manchester Institute of Innovation Research S
 eminar Series 22/23 with \n\nRegister to attend via Eventbrite: https://
 www.eventbrite.co.uk/e/manchester-institute-of-innovation-research-dr-rh
 iannon-pugh-tickets-602368830387\n\nBranding innovation: place branding 
 through leveraging innovation discourses in the case of Alfred Noel's Ka
 rlskoga\n\nAbstract: \n\nWe consider a place branding effort implemented
  as part of a wider strategy for regional development in “Alfred Nobel’s
  Karlskoga”\, a small Swedish city. The municipality has placed its most
  famous former resident\, Nobel\, and his innovations\, at the heart of 
 its economic development strategy with a three pronged target of attract
 ing tourists\, business\, and residents to the town through aligning cit
 y branding efforts with significant new infrastructural developments. We
  present an in-depth qualitative case study which unpacks this unique pl
 ace branding effort: we examine the tensions and complexities surroundin
 g this process\, and fill an existing research gap around innovation-bas
 ed place-branding.\n\n\nSpeaker Bio:\n\nRhiannon Pugh is a Senior Lectur
 er in Innovation studies at CIRCLE Lund University. Rhiannon is currentl
 y working on a three year project funded by the research agency FORMAS s
 tudying innovation policy in the periphery. This project aims to explore
  the barriers and opportunities to enhance sustainable and inclusive eco
 nomic development through innovation in peripheral areas\, and also to e
 nhance our understanding of such regions within economic geography.\n\n_
 _\n\nThe Manchester Institute of Innovation Research runs a series of re
 gular seminars given by visiting speakers to Manchester. These seminars 
 are open to anybody who is interested in science\, technology and innova
 tion policy and management.
STATUS:TENTATIVE
TRANSP:TRANSPARENT
CLASS:PUBLIC
LOCATION:Zoom - register via Eventbrite to attend.
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