MIOIR Seminar Series - Roadmapping for strategic alignment
| Dates: | 17 April 2023 |
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| Times: | 15:30 - 16:30 |
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| What is it: | Talk |
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| Organiser: | Alliance Manchester Business School |
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| How much: | Free |
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Join us for the Manchester Institute of Innovation Research Seminar Series 22/23 with Dr Robert Phaal, Director of Research (STIM) in the Department of Engineering at the University of Cambridge.
Register to attend via Eventbrite: https://www.eventbrite.co.uk/e/manchester-institute-of-innovation-research-dr-robert-phaal-tickets-600667872777
Roadmapping for strategic alignment
Abstract:
Roadmapping emerged in US high-tech sectors more than 50 years ago, and since then has been adopted widely around the world, at both firm and sector levels. As a structured visual approach, it is very flexible and can be adapted to virtually any strategic context. This seminar will provide an overview of the roadmapping method, illustrated by examples. The underpinning principles that make it such a flexible method will be highlighted, with roadmapping serving as a knowledge integrator in strategy and innovation processes and toolkits.
S?peaker Bio:
Dr Robert Phaal is a Director of Research (STIM) in the Department of Engineering at the University of Cambridge, based in the Centre for Technology Management, Institute for Manufacturing. He conducts research in strategic technology and innovation management, with interests in industrial emergence and the development of practical management tools and visual methods for supporting technology intensive innovation. Rob has a mechanical engineering background, with a PhD in computational mechanics, and industrial experience in technical consulting, contract research and software development.
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The Manchester Institute of Innovation Research runs a series of regular seminars given by visiting speakers to Manchester. These seminars are open to anybody who is interested in science, technology and innovation policy and management.
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