CTIS Seminar: Dr Xiaochun Zhang, "Direct or Indirect, That is the Question: Pivot Translation in Game Localisation"
| Dates: | 15 February 2024 |
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| Times: | 13:00 - 14:30 |
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| What is it: | Seminar |
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| Organiser: | School of Arts, Languages and Cultures |
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| Speaker: | Xiaochun Zhang |
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The gaming industry is a cutting-edge intersection of technology and culture. With the industry's growth over the past few decades, the economic and cultural impact of video games has made the video game localisation a vital aspect of production. This guest lecture will present the challenges of game localisation, focusing on the indirectness of the source text and the complexity of the target text. It will then discuss the impact of direct and indirect translations in the localisation process on game localisation quality, using the Japanese game Dark Souls 3 as a case study.
Speaker
Xiaochun Zhang
Role: Lecturer in Translation Studies
Organisation: University College London
Biography: Her research interests lie primarily in video game localisation and accessibility, fan audiovisual translation, and language technology. She is the co-founder and co-director of the Bristol Digital Game Lab.
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