MIOIR Seminar Series - Scholarly use of social media for impact and visibility
| Dates: | 26 October 2022 |
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| Times: | 15:30 - 16:30 |
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| What is it: | Talk |
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| Organiser: | Alliance Manchester Business School |
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| How much: | Free |
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| Who is it for: | Adults |
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Join us for the Manchester Institute of Innovation Research Seminar Series 22/23, webinar hosted by Marcel Bogers, Full Professor of Open & Collaborative Innovation at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group, Department of Industrial Engineering & Innovation Sciences (IE&IS) at Eindhoven University of Technology (TU/e).
Register to attend via Eventbrite: https://www.eventbrite.co.uk/e/manchester-institute-of-innovation-research-marcel-bogers-tickets-444057797827
Scholarly use of social media for impact and visibility
Abstract:
As scholars, much of the impact and visibility we create depends on information sharing and networking. This can be done in different ways, and the actual practices will depend on a number of factors. In any case, it is clear that the role of social media as a tool for engagement, interaction and dissemination has become more important over the years. In this talk, I will discuss my experience with using social media as a scholar to create impact and visibility. I will present some suggestions and frameworks, which colleagues will hopefully find interesting and useful as they start, extend or evaluate their own scholarly use of social media.
S?peaker Bio:
Marcel Bogers is a Full Professor of Open & Collaborative Innovation at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group at the Department of Industrial Engineering & Innovation Sciences (IE&IS) at Eindhoven University of Technology (TU/e). Bogers' main interests center on open and collaborative innovation, which he has studied across different levels of analysis. As such, his research focus ranges from the microfoundations of open innovation to the dynamics of innovation ecosystems, and from organizational attributes of business model innovation to the societal impact of open innovation. He has done research in a variety of contexts, such as big data, health, food, sustainability, open science, and emerging markets. Bogers is also specifically interested in better understanding how open and collaborative innovation approaches help to better address grand challenges — for the benefit of both business and society.
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