What is..? using innovative approaches to explore and understand professional identity
| Dates: | 25 March 2015 |
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| Times: | 13:00 - 14:00 |
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| What is it: | Talk |
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| Organiser: | methods@manchester |
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| Speaker: | Rebecca Elvey, Sharon Spooner |
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All welcome. No booking required.
Presented by Bec Elvey and Sharon Spooner. Bec will present methods used during her PhD research on professional identity in pharmacy, which included a novel application of the ‘persona technique’; personas (fictional characters developed to represent certain types of person) were developed during a series of group interviews with pharmacists. The numerous personas created were summarised and condensed and a visual tool was constructed, using pictures to represent different types of pharmacist. The tool was used as a discussion prompt in semi-structured interviews with a wider sample of pharmacists, other health professionals and service users, to generate multiple perspectives on pharmacists and ‘who they are’. Sharon will explore the application of innovative approaches that can be used when analysing exploratory data which is generally less focussed on a specific theme. In Sharon’s research, initial analysis suggested that developed identity may be an important factor behind activity in professional (or other) situations. Using examples, she will indicate how this became evident and after secondary analysis formed a basis for better understanding of the reactions and responses of doctors to changing climates in NHS work.
Speakers
Rebecca Elvey
Role: Research Associate
Organisation: Institute of Population Health
Sharon Spooner
Role: NIHR Academic Clinical Lecturer
Organisation: Institute of Population Health
Travel and Contact Information
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2.3
Humanities Bridgeford Street
Manchester
