Customer Segmentation Masterclass
| Dates: | 23 October 2024 |
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| Times: | 17:00 - 18:30 |
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| What is it: | Workshop |
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| Organiser: | Masood Entrepreneurship Centre |
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| Who is it for: | University staff, Alumni, Current University students |
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| Speaker: | Gulam Sarwar Choudhury |
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Date: Wednesday 23rd October 2024
Time: 5:00 PM - 6:30 PM
Location: Room 3.006a, 3rd Floor, Alliance Manchester Business School
Event Overview:
The MEC Customer Segmentation Masterclass, led by Gulam Sarwar Choudhury (Enterpreneurship Champion), is designed to give participants a comprehensive understanding of customer segmentation and its crucial role in successful marketing. This masterclass aims to enhance businesses' ability to accurately define their markets, identify key customer segments, and effectively tailor marketing strategies to those segments. It will be a fun practical workshop that will provide attendees new insights along with informal networking opportunities with budding entrepreneurs and other student peers.
P.S. snacks and refreshments included!
Objective:
Participants will leave the session with actionable insights into segmenting their market effectively. This will help businesses target the right audience, avoid wasted resources, and enhance marketing efforts by focusing on meaningful, differentiable customer groups.
Timelined agenda:
5:00-5:15- Introduction and business pitches to allow guests to introduce themselves/their business ideas.
5:15-5:35- Customer Segmentation masterclass
5:35-6:00- Breakout workshop: An exercise putting theory into practice for their business.
6:00-6:15- Group sharing their answers and seeing what can be improved.
6:15-6:20- Homework and MEC news
6:20-6:30- Networking Session
If you have any questions about this event, contact us at entrepreneurship@manchester.ac.uk
Speaker
Gulam Sarwar Choudhury
Role: Entrepreneurship Champion
Organisation: Masood Entrepreneurship Centre
Travel and Contact Information
Find event
3.006a, 3rd Floor
Aliiance Manchester Business School
Booth Street West
