Vital Topics: Global branding – strategies for success
| Dates: | 28 September 2017 |
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| Times: | 17:30 - 20:00 |
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| What is it: | Lecture |
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| Organiser: | Alliance Manchester Business School |
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| Who is it for: | Adults, Alumni, Current University students |
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With brands increasingly crossing international borders, marketeers need to fine-tune their strategies to ensure their brands are making the most of the global market and appealing to a multi-generational audience.
From brand differentiation and consistency to brand quality and personalising the customer experience, Richard will draw upon his extensive experience as IHG’s CEO, where he has led the growth of the company’s footprint around the world and established the business on a global scale.
And unlike some of its peers such as Hilton which are adding new brands, and Marriott - contending with a portfolio of 30 brands - IHG has been focussing on developing the brands and properties it already has, as well as improving overall growth and quality for the long run.
Richard is an alumnus of The University of Manchester, with a degree in economics.
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Alliance Manchester Business School East
Booth Street East
Manchester
