Market Research Training Session 2
| Dates: | 16 June 2021 |
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| Times: | 09:30 - 12:30 |
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| What is it: | Webinar |
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| Organiser: | Masood Entrepreneurship Centre |
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| How much: | Free |
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| Who is it for: | University staff, Alumni, Current University students |
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| Speaker: | Cath Whitaker |
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The second half day Market Research Training Session with Cath Whitaker from Team Services. The aim of this course is to provide entrepreneurs with the skills needed to both prepare and analyse market data that accurately profiles the scale of a given business opportunity.
Session 2: Wednesday 16th June 09:30 - 12:30
Market referencing
Market profiles are essential, but you also need to know whether or not there is any market pull for a technology; the only way to do that is to speak to key stakeholders (customers, end users) in the market. This section talks about how to identity key contacts, how to approach them and how to structure the telephone call or meeting to maximise the information gathered.
An investor’s perspective
Market research is often presented to an investor as part of a data package. This section discusses what they will want to see and how it should be organised.
Speaker
Cath Whitaker
Organisation: Team Services
Travel and Contact Information
