SCI Seminar Series - Dr Jennifer Smith Maguire - Making tastes, making markets: Cultural intermediaries in the Chinese fine wine market
| Dates: | 18 May 2016 |
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| Times: | 16:00 - 17:30 |
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| What is it: | Seminar |
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| Organiser: | Sustainable Consumption Institute |
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| Speaker: | Dr Jennifer Smith Maguire |
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Dr Jennifer Smith Maguire, Senior Lecturer of Cultural Production and Consumption, University of Leicester, will be giving the SCI Seminar on the 18 May 2016, entitled 'Making tastes, making markets: Cultural intermediaries in the Chinese fine wine market' the seminar will be in the Penthouse, 10th Floor, Alliance Manchester Business School between 4.00 - 5.30 pm. Coffee and registration from 3.45 pm.
Abstract
Twenty years ago there was a miniscule wine market in China; today China is among the world’s top wine consuming countries. Popular narratives about that transformation typically focus on the Chinese consumer: the spectacular impact of Chinese nouveau-riche fine wine investors; the rapidly growing Chinese middle class and its thirst for wine as a gift, badge, and body of knowledge. Under-examined are the cultural intermediaries who make the market possible, articulating production and consumption by aligning the points of attachment of wine (as product and practice) with those of Chinese cultural values.
Speaker
Dr Jennifer Smith Maguire
Role: Senior Lecturer of Cultural Production and Consumption
Organisation: University of Leicester
Biography: Jennifer Smith Maguire’s research examines the construction of markets, tastes and value. Major conceptual areas of interest include the role of cultural intermediaries as key taste makers; the production and consumption of provenance as a form of value; and the construction of new regimes of good taste. All of these interests—and more—have informed a range of studies set within the worlds of fine wine in Australia, France, the United States, South Africa and China.
Travel and Contact Information
Find event
Penthouse
Manchester Business School West
Manchester
