CIDRAL Public Lecture: Mouri Yoshitaka: 'Lukewarm Nationalism: The 2020 Tokyo Olympics, Social Media and Affective Communities'
| Dates: | 20 November 2018 |
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| Times: | 16:00 - 18:00 |
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| What is it: | Lecture |
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| Organiser: | School of Arts, Languages and Cultures |
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| Who is it for: | University staff, Adults, Alumni, Current University students, General public, Post 16 |
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This event is part of CIDRAL's Autumn 2018 programme.
Mouri Yoshitaka (Professor in Sociology and Cultural Studies, Tokyo University of Arts) will deliver a public lecture entitled 'Lukewarm Nationalism: The 2020 Tokyo Olympics, Social Media and Affective Communities'.
My presentation considers the way in which a new nationalism is being created in the age of the Internet and social media by looking at the 2020 Tokyo Olympic Games and other Games in the past. The development of media technology from film, radio, television to the Internet and social media has changed the character of the Olympic Games as media event. It has been argued that these developments have created shared consciousness, a sense of belonging and enthusiastic nationalism.
While the spread of the Internet and social media was originally expected to contribute to globalization or to the emergence of global citizens in a global village as McLuhan once predicted, it seems that the world is much more divided, fragmented and fluid than ever. At the same time, digital media organizes various layers of community not only by ideology but also by affect: affective communities. This often leads to the rise of chauvinistic nationalism in developed countries. With reference to McLuhan’s famous argument on hot media and cool media, I am going to examine the character of contemporary ‘lukewarm nationalism’ which I would coin in the age of social media.
An optional preparatory reading is available at https://www.dropbox.com/s/luz85cdp6f2uyx6/MOURI%20Yoshitaka%20-%20The%20Pitfall%20Facing%20the%20Cool%20Japan%20Project.pdf?dl=0
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A112
Samuel Alexander Building
Manchester
