Join us for an open Stakeholder Forum to review and reflect on economic development policies for the creative and cultural sectors for the 21st century across the Global North and the Global South.
This programme is the second day of a two-day workshop held at the University of Manchester in partnership with the Itaú Foundation.
It convenes participants from policy, industry, cultural institutions, NGOs and academia, with a strong UK/Europe–Brazil/Latin America mix. The aim of Day 2 is to validate the Policy Briefings co-designed on Day 1, which are aimed at reshaping CCI policy for an era of overlapping crises and transitions. These are centred around four interconnected research axes,
CCIs & Multidimensional Development
Digitisation, AI & the Future of Work
Valuing CCIs Beyond GDP
CCIs, Climate Resilience & Sustainable Development
The first cycle of CCI policy (c. 2000 onwards) relied on technocratic, growth-first models that underweighted distribution, inequalities, wellbeing and broad sustainability. A second cycle is now needed - one that pursues multidimensional objectives: economic resilience, cultural diversity, social justice, wellbeing and climate-compatible development.
Agenda
Note: all times listed are in UK time – British Summer Time (BST).
09:00–09:30 - Opening: What We Learned Yesterday
Mauricio Weiss (UFRGS)
Leandro Raízer (UFRGS)
Jonathan Sapsed (Creative Industries PEC)
09:30–10:45 - Policymaking Panel — Inclusive CCI Policy
Claudia Leitão (MINC)
Daniele Barros (Secretaria de Cultura, Rio de Janeiro)
Tom Crick MBE (Department of Culture, Media and Sport)
10:45–11:00 - Break
11:00–12:15 - Academic Panel — Concepts & Methods
Giorgio Fazio (Creative Industries PEC)
Dave O'Brien (The University of Manchester)
Kate Oakley (The University of Glasgow)
Katy Shaw (AHRC)
Daniel Santos (LEPES/USP)
12:15–13:30 - Industry & Multilateral Panel
Marisa Henderson (UNCTAD)
Andy Miah (University of Salford)
13:30–14:30 - Lunch
14:30–15:30 - Brazil–UK Policy Dialogue (Closing Session)
Priscila Cruz (Todos Pela Educação)
Margareth Menezes (MINC)
Eduardo Saron (Itaú Foundation)
15:30–16:30 - Networking
The Four Policy Briefings at a Glance
PB1. CCIs & Multidimensional Development
The first cycle of CCI policy relied on narrow growth-led models that missed fundamental sustainable development dimensions. Through fostering South-North dialogues, this research axis aims to contribute to ongoing scholarly and policy debates concerning new CCI frameworks capable of integrating equity, cultural rights, resilience, and sustainability.
PB2. Digitisation, AI & the Future of Work
Ongoing technological developments such as Artificial Inteligence (AI) and the Internet of Things (IoT) are transforming society and the world of work. However, technological change alone doesn’t determine outcomes: while they create new opportunities, they also deepen existing structural inequalities related to class, race, gender, and geography. By investigating how platforms, automation and generative AI are reshaping creative labour and value chains, this research axis aims to contribute to the development of strategies that mediate risks and enable pathways to decent creative and cultural work.
PB3: Valuing CCIs Beyond GDP
The dynamics of creative and cultural economies are often misrepresented by standard macroeconomic indicators. This research axis focuses on offering new methodological insights to improve understanding of how public expenditures affect employment, income, and investment in Cultural and Creative Industries (CCIs). To this end, it advances mixed methods that combine statistical rigour with participatory approaches, ensuring community-led valuation.
PB4: CCIs, Climate Resilience & Sustainable Development
This research axis aims to contribute to ongoing debates on development and climate change by exploring how Cultural and Creative Industries, often overlooked in climate policy, can inform more inclusive, territorially grounded and climate-compatible development pathways.
Accessibility
We want to make the event a positive experience for all participants. If you have particular access needs or dietary requirements, please let us know in advance by providing details when registering for your ticket or by emailing us at creative@manchester.ac.uk.
