Market Research Training Session 1
| Dates: | 15 June 2021 |
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| Times: | 09:30 - 12:30 |
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| What is it: | Webinar |
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| Organiser: | Masood Entrepreneurship Centre |
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| How much: | Free |
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| Who is it for: | University staff, Alumni, Current University students |
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| Speaker: | Cath Whitaker |
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Accurate market research is need for two key reasons, firstly to inform the business model and route to market, secondly to convince potential investors and other partners that the market opportunity is attractive and relevant.
Join MEC for two half day Market Research Training Sessions with Cath Whitaker from Team Services.
The aim of this course is to provide entrepreneurs with the skills needed to both prepare and analyse market data that accurately profiles the scale of a given business opportunity.
Session 1: Tuesday 15th June 09:30 - 12:30
Setting the scene
A brief summary of the different contexts where entrepreneurs typically generate and use market research.
How to identify and rank applications for platform technologies
Some technologies do not have a clear application, or have so many it is hard to prioritise the important ones. This section focuses on ways to identify and screen applications for a technology.
The market research process
This section addresses how to generate good information when you don’t have funding for an external expert and how to identify the key information required to make the right decisions to patenting, licensing and spinouts.
Speaker
Cath Whitaker
Organisation: Team Services
Travel and Contact Information
