Market Research Training Part 2
| Dates: | 23 November 2021 |
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| Times: | 09:30 - 09:30 |
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| What is it: | Webinar |
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| Organiser: | Masood Entrepreneurship Centre |
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| How much: | Free |
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| Who is it for: | University staff, Alumni, Current University students |
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The aim of this course is to provide UoM entrepreneurs with the skills needed to both prepare and analyse market data that accurately profiles the scale of a given business opportunity.
Market Research Training Session 2
Market referencing
Market profiles are essential, but you also need to know whether or not there is any market pull for a technology; the only way to do that is to speak to key stakeholders (customers, end users) in the market. This section talks about how to identity key contacts, how to approach them and how to structure the telephone call or meeting to maximise the information gathered.
An investor’s perspective
Market research is often presented to an investor as part of a data package. This section discusses what they will want to see and how it should be organised.
Travel and Contact Information
