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Platform Competition: A Research Framework and Synthesis of Game-Theoretic Studies

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Dates:13 April 2015
Times:13:00 - 14:00
What is it:Seminar
Organiser:Manchester Institute of Innovation Research
Who is it for:University staff, Adults, Alumni, General public
Speaker:Angel Salazar
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  • In category "Seminar"
  • In group "(AMBS) MIoIR seminars and workshops"
  • By Manchester Institute of Innovation Research

One of the more important forces shaping the Digital Economy is the emergence of platform-based ecosystems. The functioning of platform ecosystems is, however, still very poorly understood. More specifically, our received wisdom on rational competitive behaviour is proving to be counter-intuitive when trying to understand platform competition. This article reviews the most relevant issues that are being raised by scholars studying platforms. The proposed analytical framework addresses theoretical as well as practical managerial concerns found in industry platforms, namely: structural conditions, strategic orientation, platform design elements, value creation mechanisms, and strategic games. The review is supplemented with case studies to help illustrate some of the practical business issues.

Speaker

Angel Salazar

Organisation: Manchester Metropolitan University Business and Law School

Travel and Contact Information

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10.05
Harold Hankins Building
Oxford Road
Manchester

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Siobhan Drugan

0161 275 0451

siobhan.drugan@manchester.ac.uk

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