Seminar- Understanding Users for Product Development
- Could you better assess the needs and desires of the very people your innovations are meant to serve?
- How can rigorous academic research translate into impactful and usable solutions if the voices of potential users are not integrated throughout the development process?
- Are you confident that your research fully considers the user experience and addresses genuine user needs, or are there opportunities to strengthen your innovation with a more user-centered approach?
If you want to find out more, then join us in-person on Tuesday 11th February 2025, at 11am-12pm in Emmeline Suite Open, Christabel Pankhurst Building, where we will be joined by user engagement expert Matt Langford from People Planet Product who will share invaluable information on the importance of understanding users.
Overview: This seminar will provide an introduction to the importance of understanding users throughout the product development process. We will explore the importance of grounding product development projects in user research, and how insights gathered can be used to create a strong foundation for future technical development. We will explore some tools and techniques that can be readily harnessed by early-stage innovators and researchers to prepare for technical development and commercialisation.
Speaker Background: Matt Langford is a product designer and runs People Planet Product - a (physical) product development consultancy, specialising in early-stage research and strategy. He has worked across consumer and medical product sectors and has experience engaging with users and using these insights to guide subsequent product development activities.
Chair: Dr Claudia Lindner is a Senior Research Fellow and Sir Henry Dale Fellow in Translational Medical Imaging at The University of Manchester. In her research, Claudia develops automatic systems for analysing structures in medical images. She has published over 50 peer-reviewed papers, and is dedicated to impactful research, actively advancing her work towards real-world solutions. In her role as the Translation Lead for the Christabel Pankhurst Institute, she directs her efforts towards facilitating the translation of research findings into benefits for society.
Please register via eventbrite
Speaker
Matt Langford
Role: Product Designer
Organisation: People Planet Product (external)
Travel and Contact Information
Find event
Emmeline Suite Open
Christabel Pankhurst Building
Dover Street
Manchester
