Luxury Fashion: The Value Chain Perspective
| Dates: | 12 July 2017 |
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| Times: | 12:30 - 14:00 |
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| What is it: | Seminar |
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| Organiser: | Department of Materials |
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| How much: | Free |
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| Speaker: | Professor Alessandro Brun |
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The luxury industry accounts for more than €1B worldwide and covers a wide range of products including personal goods and complex products such as jets and yachts. Amongst the elements distinguishing
luxury from other traditional industrial sectors, human involvement, limited supply and the value recognition are often mentioned. Luxury is increasingly expected to deliver experiential value while providing
functionality. Nevertheless, there are challenges of executing product line management, customer service management, and channel management. The design of the production and supply network configurations,
to this end, plays a pivotal role. On the one hand, today’s financial, environmental, economic and cultural crises challenge the luxury paradigm; on the other hand, in this growingly complex business structure,
customers demand for more, and operations are growingly tailored to offer bespoke solutions to dominate the luxury market. Despite the fact that the scientific community, including sociologists, marketing
and branding experts, has shown interest in luxury management, researchers in the field operations and supply chain management have not fully explored the domain e.g. the very first paper conducted in
the field appeared only less than a decade ago, and relatedly the number of studies conducted in luxury operations is still scarce. Thus, this moment emerges as a research opportunity and this talk aims to
further discuss why research is actually needed for operational and value chain perspectives of luxury.
Speaker Biography
Professor Alessandro Brun is an Associate Professor in the Department of Management, Economics and Industrial Engineering at Politecnico di Milano in Italy. His research specialism is luxury supply chain
management and has over 150 publications in relevant journals, scientific conferences and books.
PLEASE EMAIL PATSY PERRY TO CONFIRM ATTENDANCE FOR CATERING PURPOSES. (patsy.perry@manchester.ac.uk)
Speaker
Professor Alessandro Brun
Role: Associate Professor
Organisation: Politecnico di Milano
Travel and Contact Information
Find event
C53
Sackville Street Building
Manchester
