Join us for the Manchester Institute of Innovation Research Seminar Series 21/22, webinar hosted by guest speaker Dr Mokter Hossain, Assistant Professor at the Center for Entrepreneurship, College of Business and Economics, Qatar University.
Register to attend via Eventbrite: https://www.eventbrite.co.uk/e/manchester-institute-of-innovation-research-webinar-dr-mokter-hossain-tickets-184825968447
Exploring frugal entrepreneurship through bricolage, effectuation and causation in resource-constrained environments
This study explores the concept of frugal entrepreneurship in resource-constrained environments by drawing on the theories of effectuation, bricolage, and causation. Through an abductive analysis of 21 entrepreneurial cases pursuing frugal innovation in emerging markets, a conceptual model of frugal entrepreneurship is developed to explain venture formation in resource-constrained environments and identify the relationship with frugal innovation. The findings reveal a high prevalence of effectuation and bricolage among socially-driven frugal entrepreneurs. However, among commercially-driven frugal entrepreneurs, causation approach is prevalent. The different bricolage types are clustered into those used for operational, internal activities and those used for relational, external activities. Mostly, frugal innovation led to frugal entrepreneurship, though the reverse also occurred, and they were independent of each other too. Implications for entrepreneurship theory and practice are outlined along with suggestions for future research.
Dr. Mokter Hossain is an Assistant Professor at the Center for Entrepreneurship, College of Business and Economics, Qatar University. Previously, he worked at Manchester University, Aalborg University, Aalto University, and Imperial College London. His research interests lie at the intersection of innovation, entrepreneurship, and strategy on topics such as frugal innovation, open innovation, crowdsourcing, crowdfunding, sharing economy, etc. His research has appeared in journals, such as IEEE Transactions on Engineering Management, Management and Organization Review, Journal of Cleaner Production, and Technological Forecasting and Social Change, International Journal of Hospitality Management.