MIOIR Seminar Series - Branding innovation: place branding through leveraging innovation discourses in the case of Alfred Noel's Karlskoga
| Dates: | 10 May 2023 |
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| Times: | 13:30 - 14:30 |
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| What is it: | Seminar |
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| Organiser: | Alliance Manchester Business School |
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| How much: | Free |
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Join us for the Manchester Institute of Innovation Research Seminar Series 22/23 with
Register to attend via Eventbrite: https://www.eventbrite.co.uk/e/manchester-institute-of-innovation-research-dr-rhiannon-pugh-tickets-602368830387
Branding innovation: place branding through leveraging innovation discourses in the case of Alfred Noel's Karlskoga
Abstract:
We consider a place branding effort implemented as part of a wider strategy for regional development in “Alfred Nobel’s Karlskoga”, a small Swedish city. The municipality has placed its most famous former resident, Nobel, and his innovations, at the heart of its economic development strategy with a three pronged target of attracting tourists, business, and residents to the town through aligning city branding efforts with significant new infrastructural developments. We present an in-depth qualitative case study which unpacks this unique place branding effort: we examine the tensions and complexities surrounding this process, and fill an existing research gap around innovation-based place-branding.
Speaker Bio:
Rhiannon Pugh is a Senior Lecturer in Innovation studies at CIRCLE Lund University. Rhiannon is currently working on a three year project funded by the research agency FORMAS studying innovation policy in the periphery. This project aims to explore the barriers and opportunities to enhance sustainable and inclusive economic development through innovation in peripheral areas, and also to enhance our understanding of such regions within economic geography.
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The Manchester Institute of Innovation Research runs a series of regular seminars given by visiting speakers to Manchester. These seminars are open to anybody who is interested in science, technology and innovation policy and management.
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